A Death In The Family (Of We Who Watch You Squirm)

Nobody ever joins a cult. One joins a nonprofit group that promotes green technology, animal rights, or transcendental meditation. One joins a yoga class or an entrepreneurial workshop. One begins practicing an Eastern religion that preaches peace and forbearance. The first rule of recruitment, writes Margaret Singer, the doyenne of cult scholarship, is that a recruit must never suspect he or she is being recruited. The second rule is that the cult must monopolize the recruit’s time. Therefore, in order to have any chance of rescuing a new acolyte, it is critical to act quickly. The problem is that family and friends, much like the new cult member, are often slow to admit the severity of the situation. “Clients usually don’t come to me until their daughter is already to-the-tits brainwashed,” says David Sullivan, a private investigator in San Francisco who specializes in cults. “By that point the success rate is very low.”

Private Investigator David Sullivan, who specialized in rescuing people out of cults, died October 11 in his San Francisco home at the age of 62, following a recurrence of cancer.