The Phenomena Of Swallowing The NewAge Movement (As You're Sinking Into It)

"To succeed, you recruit; to recruit, you offer a fantasy. Why else sign up to market an extremely expensive system for doing confusing things to water?" 

The Atlantic has an article that's not about homeopathy, but another cult's "confusing" H2O-based NewAge belief system. In case you still need to be told these things are real.