Alternative medicine,..a group of diverse medical practices that were collectively promoted as "alternative medicine" beginning in the 1970s,...dismissed by the medical establishment as unscientific or quackery.
Alternative rock (also called alternative music, alt-rock, or simply alternative) is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial rock or pop music.
Why do ‘alternative’ teenagers self-harm? (2014)
"Alternative facts" - a phrase used by Kellyanne Conway in 2017, that made the entire liberal establishment hypocritically pretend they ain't been using the term - to warp reality at will - for the last forty years.
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