Expect No Help (No One's Going To Give Any)

"The reality is that all sorts of people are involved in cults. One of the few common denominators is that they were often recruited at a low point in their life.

If this group is a cult and he has joined them, don't underestimate the control it will have on him. A mind-control cult will seek to manoeuvre a victim's life to maximise their contact with cult members and minimise contact with people outside the group, especially those who oppose involvement, such as family and friends."

Miriam Stoppard, who writes a column called "Dear Miriam", answering a woman who suspects her husband has left her for a cult - "All my family and friends believe he's been brainwashed by a cult" - giving the kind of advice few want to deal with ("all sorts of people are involved in cults") because they're afraid to look in The Mirror.