Downsizing The Boss (Instead Of The Downward Dog)

Regarding the Lululemon yoga clothing corporation hiding it's CEO and founder, and it's evil Scientology/est/Landmark Forum arrangement, I wish I could say, "this is a stretch," but it's not:

"It's the first time I've heard of anyone almost directly using the techniques of cults and applying them to their business."

It's not even funny,...