"My plea is simply for honesty. Let people buy what they want, but tell them the truth about what they are buying. These treatments are biologically implausible and the clinical tests have shown they don't do anything at all in human beings. The argument that this information is not relevant or important for customers is quite simply ridiculous. If they are unable to stick to their ethical code, then they should change their code and be clear that it is alright to put profits before patients."
-- Edzard Ernst, England's only professor of complementary medicine, criticizing pharmacists for the (required) practice of lying in order to sell homeopathic preparations, in The Guardian.