Be Prepared

"I don't want to be a downer, but I also don't want you collapsing into a state of shock in the event of a McCain victory. Maybe you should have an oxygen bag on hand and a personal flotation device. I'm of the school of thought that the president usually isn't as important as we think he is -- especially when it comes to the economy. But I'm afraid that if Obama loses, I'll wake up Wednesday morning to find that the major networks have forgotten to put stuff on the air. Marketers might call their agencies to find that no one's shown up for work. New York and L.A. might actually come to a standstill.

This might be a job for "Saturday Night Live," but I almost wonder if someone should do some public-service announcements in media offices and ad agencies, counseling employees what to do in the case of an Obama defeat. "Please do not panic. Breathe slowly. And while it is OK to cry, it is not OK to run out into the street and start breaking windows at the Gap."

-- Ken Wheaton, trying to head 'em off at the pass by warning "media offices and ad agencies" their efforts to control the American election might not be working, in Advertising Age.

He didn't mention taking a leap out a window. They could take a leap out a window.

That's another idea.

Better block all the windows.