Tuesday, December 16, 2008
Yea: It Depends On What The Meaning Of "Is" Is
This reminds me so much of "We are the ones we've been waiting for": Werner Ehrhard's est-and-NewAge-inspired solipsistic thought-stopping language ("You don't 'get it' yet!") that requires people to interpret the meaning of a slogan because what's actually said is, well, meaningless. (Who knew Barack Obama meant to beat Hillary - by saying she has no foreign policy experience - only to hire her for Secretary of State?) It's enough to make your head spin.
Speaking of which, don't you people realize that when the first push of this kind happened, in the '60s and '70s, people sued the living crap out of est because the victims of this medieval Alice in Wonderland nonsense started going crazy?
And did Fort Worth, Texas even need a new slogan? You get "it" when you get here? Come on. Whoever was hired to come up with that one "is" an idiot who should "get" fired. That's the "it" that "we've been waiting for" - so we can know we've truly arrived.