"LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.
Anthropologist and sociologist Paul Ray, Ph.D., executive vice president of American LIVES, a research firm in Oakland, Calif., in 1994 began a lengthy and complicated national study of American values. Ray's research reshaped theories about American culture and revealed an emerging cultural phenomenon called the 'Cultural Creatives' -- a slice of the American population comprising 50 million persons or 26 percent of American adults.
Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, 'green' ecological initiatives, and generally composed of a relatively upscale and well-educated population segment.... Author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that 'What you're seeing is a demand for products of equal quality that are also virtuous.' Included in the cultural creative demographic are consumers of 'new age' goods and services."
-- The LOHAS website, revealing what we at TMR already know: that California's so-called "progressive," environmental (and generally well-to-do) pains in the asses are really just a bunch of simple-minded, and too easily controlled, NewAge cultists with absolutely no capacity for complex thinking of their own - AKA "the most twisted, irrational psychos currently inhabiting planet Earth" - otherwise known as The Mystic Bourgeosie.
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