One-by-one, they step up, check the box marked "cult," and then disappear without any further mention of it. No exploration of it's nature (open or closed, etc.) how it works, who's in or out, what it means, how we spot or stop the phenomena, etc.. (That's not "news" I guess.) Just say a cult's what we've got on our hands - and then wash them.
It won't come off that way,...
Sort of reminds you of those folks who keep predicting the end of the world, only to readjust the dates.
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