Wow, Guys, That's Great: You're Two Adults In A Recession Who Have Mastered Something With No Purpose Other Than Making You Look Stupid

"It's the first time I've heard of anyone almost directly using the techniques of cults and applying them to their business."

-- Douglas Atkin, author of The Culting of Brands, getting all excited about brainwashing when discussing Lululemon Athletica -- "the Mecca of yoga lifestyle gear" -- which uses "equal parts Landmark Forum (seminars developed by an ex-Scientologist), the books of motivational business guru Brian Tracy, and Oprah-endorsed best seller The Secret, by Rhonda Byrne" (because it's a "science") to, of course, "woo the unconverted," on Fast Company.