Slaves To Fashion (Leftists LIKE Being Slaves)

"A few weeks back I wrote a post about Trader Joe’s, arguing that the cult following of the brand was not just a lucky accident of capitalism, but rather was the result of a calculated marketing strategy deployed by a company intimately connected to its ideal consumer. I tend to think that this kind cult ideology in marketing is the most effective strategy to use in the current economic climate, and that the brands that figure out how they can use it might be among the last standing once the hard times of the Great Recession are behind us. Like Trader Joe’s, Lululemon Athletica is brand that has achieved outstanding success and the devotion of its customers in a relatively short period of time and with little to no mass advertising campaigns. Also like Trader Joe’s, they have done this by creating and promoting a cult around their brand, only to fit into this particular cult, you must wear — you guessed it — $98 stretch pants."

-- Anna, unwittingly pointing out we've become a nation of idiots - in the "most effective" way - as NewAge cultists satisfying their corporate masters, for ABDPBT Personal Finance.