Sunday, December 28, 2008

The Meringue Of Manipulation Is Dead

"She brought charm, energy and an iron will to her task, wrapped in the feel-good language of what would become the human potential movement. Her copyrighted mantra ('I’m glad I’m here. I’m glad you’re here. ...') helped clients to project, in sequence, 'the vibe of joy,' 'the vibe of concern' and 'the vibe of authority.' ...She managed to combine the high tone of a traditional finishing school with the brand-building ethos of corporate consultancy.

...She told writers to mention the title of their book at least five to seven times in every interview, which means that her legacy can be measured precisely by watching 'The Oprah Winfrey Show' and 'Today.'"

-- William Grimes, in an obituary for Dorothy Sarnoff - "a pioneer of the Self-Help Movement" - which TMR found embarrassing to read, in The New York Times.

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